000 010230a00a22003130004500
001 306760
010 _a9789896940041
_bbrochado
021 _aPT
_b323588/11
090 _a306760
095 _*D.L.
100 _a20130806d2011 m y0pory50 ba
101 0 _apor
_ceng
102 _aPT
200 1 _aMarketing 3.0
_edo produto e do consumidor até ao espírito humano
_fPhilip Kotler, Hermawan Kartajaya, Ivan Setiawan
_gtrad. Ana Sofia Pereira
210 _aCoimbra
_cActual
_d2011
215 _a204, [2] p.
_cil.
_d24 cm
304 _aTít. orig.: Marketing 3.0 : from products to customers to the human spirit
606 _aMarketing
675 _957312
_a658.8
700 1 _aKotler
_bPhilip
701 1 _aKartajaya
_bHermawan
701 1 _aSetiawan
_bIwan
702 1 _aPereira
_bAna Sofia
931 _*20130806
932 _*d
933 _*2011
955 _n4
_dSUSANA
_c20130806
966 _a190220
_lBPARAH
_pD.L. (2011 abr.)
_sFG/B-74294
_xL
_61
990 _cMON