000 010550a00a22003490004500
001 64591
010 _a9722328360
021 _aPT
_b173808/01
090 _a64591
100 _a20020402d2002 k y1pory50 ba
101 1 _apor
_ceng
102 _aPT
200 1 _aMarketing radical
_fSam Hill e Glenn Rifkin
_gtrad. de Eduardo Nogueira e Saul Barata
205 _a1ª ed
210 _aLisboa
_cEditorial Presença
_d2002
215 _a294 p.
_d23 cm
225 2 _aNovos gestores
_v9)
300 _aTit. orig.: Radical Marketing: From Harvard to Harley, Lessons from Ten that Broke
606 _aMarketing
606 _aGestão
675 _957312
_a658.8
700 1 _aHill
_bSam
701 1 _aRifkin
_bGlenn
702 1 _aNogueira
_bEduardo Nogueira
702 1 _aBarata
_bSaul
931 _*20020402
932 _*d
933 _*2002
934 _*
955 _n3
_bADMIN
_dMGONCALVES
_c20140908
966 _aE06378
_lBPARPD
_pC. 2002
_sEMP 658 HIL/mar
_120140908
_60
990 _cMON