Kotler, Philip, 1931-
Marketing 6.0
Marketing 6.0; : o futuro é imersivo
/ Philip Kotler, Hermawan Kartajaya, Iwan Setiawan ; trad. Carla Pedro.
- Lisboa : Actual, 2024.
- 249 p. : il. ; 24 cm.
- Tít. orig.: Marketing 6.0 - the future is immersive . -
978-989-694-823-8 (brochado)
Marketing /
CDU 658.8(035)CDU 004.73(035)CDU 005.59(035)
