Marketing de serviços : a empresa com foco no cliente / Valarie A. Zeithaml e Mary Jo Bitner ; trad. Martin Albert Haag e Carlos Alberto Silveira Netto Soares
Language: Português ; of original work, Inglês.Country: Portugal.Edition Statement: 2ª edPublication: Porto Alegre : Bookman, 2003Description: 536 p. : il. ; 28 cmISBN: 857307972X.SUDOC serial history: : .Subject - Topical Name: Marketing -- cliente | Gestão| Current location | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Biblioteca Pública Arquivo Regional de Ponta Delgada | Biblioteca Pública Arquivo Regional de Ponta Delgada | EMP 658 ZEI/mar | E11276 | Available | E11276 |
Total holds: 0
Tit. orig.: Services Marketing - Integrating Customer Focus Across the Firm
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